ERU - Guerrilla Stunt at Presentation New Product and Ad Campaign
How to create some buzz and excitement around the presentation of Dutch cream cheese brand ERU? We decided to pull a small hoax at the Libelle Zomerweek festival (an event for women), together with celebrity Renate Verbaan.
It was announced in several media beforehand that Renate would reveal her ‘Beauty Secret’. The audience was then invited to participate in a scientific study for beauty creams. Judging three products for viscosity, aroma, ability to rub in the skin, etc. Not knowing that one of the beauty creams was in fact the new cream cheese: ERU Balance. When asked to taste the products, confusion and hilarity ensued…
The end message, however, was quite clear: Eating healthy means looking beautiful. ERU Balance is Renate Verbaan’s true beauty secret.
The video was spread online through several social media channels, reaching many women within the target group and creating a positive buzz around the ERU brand and their new ‘beauty’ product.
de Bijenkorf - Kick Off Maffe Marathon
We produced a crazy kick-off event for de Bijenkorf’s annual ‘Maffe Marathon’ sale. Watch our hilarious video of the Maffe Marathon Mayhem kickoff with 3 top stylists shopping for Birgit Schuurman!
Shoeby & Leontine’s FASHION SECRETS
Our online video series for Dutch fashion brand Shoeby, starring style icon Leontine Borsato, will launch on March 15th. This teaser gives you a sneak preview…
**UPDATE**
And here’s the first Fashion Secret:
Website Takeover For Oxfam Novib Campaign
The websites www.volkskrant.nl, Parool.nl and Trouw.nl were taken over with full scale interactive banners for the Oxfam Novib Pakt Uit campaign. During the week before Christmas.
Oxfam Novib - Making Of Campaign Spots
Take a behind-the-scenes look at the making of our commercial and viral Christmas campaign for Oxfam Novib.
Oxfam Novib - A Christmas Gift For Kluun
Produced for the series of online spots for Oxfam Novib, as part of our online campaign ‘Give a goat as a Christmas gift’.
Oxfam Novib - A Christmas Gift For Ben Saunders
Produced for the series of online spots for Oxfam Novib, as part of our online campaign ‘Give a goat as a Christmas gift’.
Oxfam Novib - A Christmas Gift For Marijke Helwegen
Produced for the series of online spots for Oxfam Novib, as part of our online campaign ‘Give a goat as a Christmas gift’.
FORUM - Het Merk Rechtsstaat
Maurice Seleky of Coebergh Communicatie & PR hit the streets to find out if the idea ‘Rule of Law’ functions as a successful brand with the people of Amsterdam. This film functioned as a visual exploration during Gervaise Coebergh’s lecture on ‘Viewing our Rule of Law as a Brand’.
Produced for ‘De Nacht van de Rechtsstaat’, 25 november 2011 in Felix Meritis, Amsterdam
Endemol - Item for Oxfam Novib during Holland’s Next Top Model
A behind-the-scenes look at the making of our commercial, as broadcasted during the final of the RTL 4 show Holland’s Next Top Model.
See if you can spot our director, Martijn Winkler!

